Link Building Tactics for SEO

Link Building Tactics for SEO


Link building is the method of creating backlinks to your website with the help of other websites. In simple words, if you ask another website to mention your link at his or her website, it is called link building. Every blog owner, marketer and business owner is interested in building links to attract organic traffic and increase their site’s SEO ranking. According to SearchButlers SEO research, link building accounts for almost 17 percent of all search ranking factors.

Why Link building is important for SEO?

Search Engines like Google, Bing, Yahoo, and others determine the ranking of a website depending upon the number of backlinks it has for a particular keyword. Thus, a site with a higher number of backlinks earns a position on number one page in Search Engine Results Pages (SERP).

This is the reason why Link Building tactics have always been used as one of the most important tools for Search Engine Optimization (SEO). According to Google: “In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.”

Link building tactics for SEO:

There are a number of link building tactics for SEO which you can use to boost the traffic of your website. Some of these tactics are mentioned below:

  1. Creation of Quality Content

The first and most vital technique for creating high-quality backlinks is to focus on your content. Your write-up should be compelling, high-quality and unique so that people are naturally enticed to share and link it and tell other people about it.

Your articles should be long, high-quality and elaborate. Your article should be at least 1000 words in length. It does not mean that you throw in verbiage just to reach those number of words. This will affect your page’s credibility in a negative manner. Try to pay attention to readability and quality of your content.

  1. Reviews & Mentions 

Google tends to rank those sites higher which have more reviews and mentions. To attain this end, you need to ask the influencers in your industry such as popular bloggers or social media gurus to review or mention your service, product, or site.

  1. Use Word-of-Mouth

Word-of-Mouth has always been and still is, the most effective way to market your product or service. This holds true for building links to your website as well. You can ask people in your circles like family, friends, and colleagues to links to your site. However, you should remember that relevance is important that is links should always be built from websites that are in the same industry as your website.

  1. Broken link building

Another important part of link building tactics for SEO is broken link building. Broken link building is one of the most popular practices that work on the principle of helping webmasters fix their broken links by providing an alternative link to it.

The Internet is a global marketplace of Broken links. Some of these Broken links exist on high-quality pages. It is your job to find out these high-quality Broken links and ask webmasters to link them back to similar content on your website. This is the easiest way to earn high-quality backlinks. But you will have to create unique and top-quality content to convince the webmasters to replace the existing broken link with yours.

  1. Repurpose your content

It is quite an arduous job to perfect all the content on your website. However, you can always repurpose your already perfected articles on a different medium to garner more website visitors. For instance, you can create an eBook of a popular topic on your website and upload it on Scribd. Similarly, you can create YouTube videos using your content then link back to your original posts on your website. This way you can drive more visitors to your website as well as creating additional backlinks.

  1. Guest post for other websites

You can also exchange guest posts with other websites in your industry. In other words, you can write guest posts on others’ blogs and ask the bloggers to write on yours too. This way you will both be able to address new market and potential customers.

  1. Use Social Media to create backlinks

Social media platforms like Facebook, Twitter, Google+, etc. can be a major source of improving your SERPs ranking. This activity provides you with multiple benefits. Along with attracting more social media users to your website, you will also be able to generate backlinks to your website from those giant platforms. Google also uses social signals directly to rank a webpage.

In order to increase your social media presence, you can create a social media page for your website. Likewise, you can add plugins for social media sharing on your website to enable visitors to share your website links to their personal social media accounts. Moreover, you can also run competitions on your Facebook or Twitter page to initiate the influx of social media sharing. The more shares your links get, the higher they will be ranked by the Search Engines.


To optimize your link building strategy, you need to improve your content first. Try to lengthen your articles but avoid stuffing keywords. Then, you should focus on increasing your page’s popularity by promoting it using your personal connections, social media and expert’s reviews. Furthermore, you can utilize tactics like Broken link building, guest posting and repurposing your content to increase backlinks to your site.

Link building is a laborious, slow and tedious task but believe it that it is always worth it to build natural links to your website instead of relying on black-hat SEO which is also against Google’s guidelines. Link building pays off in a lot of ways to your business or blog. Even a slight promotion in your SERP results in an increase in thousands of clicks to your website. This, in turn, produces more organic visitors who are interested in your company, product, service or in any other goal you may have. Higher rankings because of backlinks also demonstrate your influence and authority in the industry you work in.


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